The Marshmallow: a Mindshare Indicator

popemallow_sm
I could not attend the Pope’s historic mass at Madison Square Garden yesterday. So I did the next best thing: I ate a Popemallow, of course.

I doubt corn syrup will absolve me of my sins. And edible ink on a vanilla marshmallow might be an unconventional way to pay homage to the spiritual leader of over a billion people. But this is the same leader who has dared, unconventionally, to voice his opinion on issues such as climate change. The Popemallow is an uncannily appropriate tribute.

popemallow_stand_sm
But at the same time, this sweet, squeezable confection from NYC-based Mitchmallows (creator of such marshmallow flavors as sweet potato vanilla, churros, and thanksgiving gravy) is a far cry from blasphemy, even when considering that the company’s webpage states that the owner is a “proud graduate of Ringling Brothers Barnum & Bailey Circus Clown College.” In fact, I find the opposite true. Along with the host of Pope bobbleheads and Pope dolls (one of which the Pope himself enjoyed seeing when introduced to one a couple days ago) that have been hawked anywhere within twenty blocks of Madison Square Garden, the Popemallow indicates the unprecedented reach of a Pope’s appeal.

If your picture is on a marshmallow, you’re going places.

Advertisements

About OmnivorousTraveler

Darrin DuFord is a travel writer, mapgazer, and jungle rodent connoisseur. His writing has won numerous awards and has appeared in The San Francisco Chronicle, BBC Travel, Gastronomica, Roads & Kingdoms, Narratively, and Perceptive Travel, among other publications. He is the author of Breakfast for Alligators: Quests, Showdowns and Revelations in the Americas (released in July 2016) and Is There a Hole in the Boat? Tales of Travel in Panama without a Car, silver medalist in the 2007 Lowell Thomas Travel Journalism Awards.
This entry was posted in New York City and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s